WHAT DOES THE FUTURE HOLD?
More and more people are consuming more and more. But we must not push the boundaries. There are many different opinions on change and responsibility. But all these opinions must not be mutually exclusive. On the contrary, they must complement each other. If people, companies and politics stick together, then everyone can pool their skills and create a better world. we believe that companies already have a responsibility to take new paths. we at rootery want to be a role model and sustainability is not just used in marketing.
THE FUTURE IS BEANFREE!
OUR ENVIRONMENTAL IMPACT
WE DO NOT WANT TO AND CANNOT TAKE RESPONSIBILITY FOR THE CONTINUED EXPLOITATION OF RESOURCES AND THE GLOBAL SOUTH FOR A ROOTY COFFEE. THAT IS WHY WE HAVE CHOSEN THE MOST SUSTAINABLE AND REGIONAL OPTION IN EVERY SECTION OF THE VALUE CHAIN. to offer consumers a coffee lifestyle that is fit for the future. OUR RAW MATERIAL DOES NOT TRAVEL THE WORLD, BUT IS GROWN IN A TRADITIONAL, ORGANICALLY CERTIFIED FARM in france and then filled into home-compostable capsules for composting
MINIMAL EMISSIONS
Thanks to the regional origin and a short, ecological value chain, we achieve unprecedentedly low emissions and a small ecological footprint
WATER SAVING
Coffee cultivation consumes a lot of water, which is then lacking locally. Our chicory grows in cool temperatures and is extremely frugal.
SHORT TRANSPORT ROUTES
Our transportation takes place from France via Switzerland to Austria, where ROOTERY is delivered. It could hardly be shorter for coffee capsules.
150 million children worldwide are chronically malnourished.
Parents cannot feed their children despite hard and insecure work. A pittance is paid at the bottom of the value chain. Also because rich countries push down prices and local politics are corrupt.
When money becomes too tight, children also have to go to work. They can then no longer go to school, creating a vicious circle of poverty and hunger from which there is almost no escape. Education and hunger are inextricably linked. This injustice also happens in coffee cultivation.
This is why Rootery Impact puts profit before education and finances school meals in collaboration with
Mary's Meals.
OUR SOCIAL IMPACT
Hunger is a dramatic global problem and can only be solved together - we want to be at least a small part of the solution together with YOU. One pack of Rootery Coffee sold finances a school meal for a child in need,
for many children the only one a day. This one meal encourages parents to send their children to school and not to work.
The meals are prepared locally by the local community,
which creates independence over a longer period of time.
The aim is for as many children and families as possible to break out of the vicious circle and build a self-determined life.
What we take for granted can save and change lives in other places.
Our cooperation with Mary's Meals
Mary's Meals is an international organization that specializes in food aid and provides school meals to over 2 million children every day. As one of the largest and most experienced movements in the school meals sector, Mary's Meals is the ideal partner for Rootery. Mary's Meals pursues the concept of
"helping people to help themselves",
with the aim of making local communities independent,
under the motto